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Rotary Club of Gold Beach * Meeting each Wednesday at noon at Grants * January 14, 2009 * Meeting #26
Today's Program: Jim Wernicke, Mayor of Gold Beach.
Club Report: Last week we met at the Senior Center and heard from Bea Nash on the "Snack Pack" Program. This program was designed with the idea that "No Child Should Be Hungry". According to Bea over 50% of our children at Riley Creek School are on free and reduced meals. This means their families have low incomes and Gold Beach is considered a needy area. The Snack Pack program was designed to send non-perishable snacks home on Friday afternoons so that these children will have something to eat over the weekend. The cost of a Snack Pack is $5.00. The cost to sponsor a child in the Snack Pack Program is $150.00 per year. This program is administered by Christian Help and donations are tax deductible.
Upcoming Programs
January 14- High on Health Fundraising meeting
January 21 - Alan VanDiver, USFS District Ranger
January 28 - John Bishop, Curry County Sheriff
STAY TUNED FOR MORE INFORMATION
April 25- High on Health!!Rotarian's at Work Day
Reminder
Lunches are now $10.00 this includes a drink and gratuity.
Marketing Tips - Attracting New Members
Things to consider in attracting new members...We all know that for Rotary to achieve, membership is critical. Every Club's survival is based on retaining its existing members and attracting new members. Both require having the right tools and systems in place to ensure the right level of communication for each target audience.
From the Outside Looking In - Assessing How We Are Currently Seen By the Public...Taking the perspective of your audience is critical when formulating communications. Even though we might know the message we wish to convey, we need to adjust our delivery to suit the understanding of our audience. Just as we might subtly adjust our communications when conversing with a young child, a busy CEO or someone who has only a limited understanding of English, so too must we understand that the general public may not immediately understand Rotary's language or be captivated by anything we, as Rotarians, may find significant.
Why Should They Look? The "What's in it for me?" Principle (WIIFM)...Capturing the public's attention in the first place is often the biggest issue - people can derive value when you provide them with information presented as something attractive, something previously unknown or something novel they don't expect. Presenting an image of Rotary that does just these things provides us with a head start getting people to listen.
Stay tuned for more information on attracting and maintaining members.
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